4 Apple Inspired Marketing Ideas 2016

Apple is one of the largest and most successful companies in the world. Not only does it provide some truly amazing products, they have some very great marketing strategies to back them up. Apple doesn’t seem to be going anywhere but up, so they can teach us a lot of how they became successful. Let’s take a look at a few of the many ideas that Apple has mastered.

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Design is Everything

No matter what, a product that has a very attractive design will do much better than a product that doesn’t. In any industry, all companies have competition and other businesses that provide similar services and/or products. The people who buy Apple’s products love the innovative and new designs and are big fans of Apple because of them. If Apple just made the exact same products but used a mediocre design that didn’t catch people’s attention, do you think they would still be as successful as they are? Probably not because their customers would have went to a competitors that did offer something that looks better.
First impressions are a large factor in the buyer’s thought process, usually within seconds people know if they like something or not. By designing your products we’ll, you will be able to get them interested right away. Even if you aren’t selling any physical products, you can still introduce the electronic product or service in fashion and grab their attention.

Invest Time into Content Marketing

Content marketing is a general term used to combine a lot of different marketing methods into one category. E-books, blogs, videos, pod casts, search engine optimization, social networking, and more are all considered to be parts of content marketing. Apple and many other companies have proved that this method is very effective. By getting people interested enough about the content Apple provides, the readers feel the need to go to the Apple site on their own terms. Since the potential buyer isn’t being forced to watch an advertisement or look at a pop up, they are more inclined to buy products that interest them.

Content marketing doesn’t have to cost much, and if you really wanted to, could be completely free. Although it does take some time to get started, and if you have never done it before, can take time to learn, it can bring in tremendous amounts of potential customers. Content marketing can also be used to help increase your brand, expand to new audiences, and also learn any feedback that might help you in the long run. If you have a decent size marketing budget, it would be wise to spend some of it into content marketing, the more you put in, the less work you have to do.

Connect with People and Convert them Into Loyal Fans

It isn’t a secret that Apple has a very large fan base that would defend Apple against anyone. Getting involved with your customers can yield some amazing results. It can take some time to finally get a good amount of people, but there are plenty of tools that can help speed up the process and also make it much more effective and easier. Use social networking sites, video networking sites, and other communication sites to get some profiles going and before you know it, you will have plenty of people interested in what you have to say. Before people will become loyal customers, you first have to give them something that is truly worthy of their loyalty. Apple provide their customers with new and innovative technology that is designed beautifully, which makes their customers into loyal fans that worship their products.

Once you get a good amount of people, you will start to notice that it is much easier to get more and more followers. This is because your current followers are recommending your business to their friends and also because people that see how big of a follower base you have, are automatically interested. Now that you are starting to grow, you can throw out special deals and connect with them to have them love your company even more. They will be a great resource of information as well because they will be able to provide feedback with anything they might not see as good, or they will praise you for what you are doing right. Either way, getting a good amount of supporters and connecting with them will help your overall revenue, they will market for you for free, and they will continue buying your products or services.

Give your Products or Services a Catchy Name

Having a catchy name for your services or products will allow your customers to easily remember them and also make them more enticing. Apple really made the names of their products great because everyone knows that if something starts with an I, it’s from Apple. A great example would be if you were shopping for an MP3 player, you wouldn’t call it a MP3 player, you would use the name IPod.

It can take some time to come up with the perfect name for your products, but it will pay off in the long run. Every business should take this into consideration, because it doesn’t matter what industry you are in, catching people’s attention will bring in more sales. If you are having some trouble with coming up with a name or have a few that you can’t decide on which one to use, try using a third party company to help out. They specialize in situations like yours and can even provide a focus group to let you know how well it works with consumers.

Pulse 3: A Great Upgrade For Already Great News Reader

Pulse is one of the apps that you must have on your iPhone, Android or even the Amazon Kindle. It lets you read news from lots of resources and even add Google Reader to it. The reader is also available as a web app and Windows 8 app as well, so you can read news from your favorite sources anywhere.

The iOS app got an update this Thursday and there was another update(3.0.1) on Saturday.

You have three options with Pulse. Using their web app, iOS app or Android app. I have been using iOS app since January (when I got my iPhone). I updated the app the moment I saw the update.

New Fonts in Pulse 3:

This is first thing that you will notice. The old font was Serif based and gave the app a very newspaper like traditional look and feel. I did not like that very much.

After all, both iOS and Android have all the fonts based on Sans Serif and Sans Serif looks much better on screens.

With this update, the font in Pulse has been changed to Sans Serif and it is a great change.

Get Infinite Scrolling with Pulse 3:

Previously, there used to be a limit on number of stories you could read from a single source. Now, this has been removed.

You can continue scrolling to right side and it will keep loading previous stories. Much better and handy if you are reading news after a long time.

Unlimited News Sources Per Page:

With 2.9, there was a limit on the number of news sources you could have on a single page. This has been removed as well. You can add unlimited number of sources now without any worries. This will be a great feature if you track lots of news at once.

Dictionary Bug on iOS:

If you were a regular user of dictionary feature in iOS, you might have noticed a small but very irritating bug in the app. You could use the dictionary feature but only once. After that, no “Define” option was there if you selected a word.

Only workaround was to force quite the app and then start again. With this update, the bug is fixed. Now whenever you encounter a word you don’t know, ou can use iOS dictionary.

A New Logo

This is a confusing change. Before the update, app had a very simple logo. Take a look:

Now, the app has this:

I have no idea what it is and maybe I am stressing a big too much on the point but logo is not that good!

The web version has not received an update, and continues to have same blurry fonts as it had before.

But the iOS update is great and if you own an iPhone or iPad, update now and start reading your news in a new and improved way.

5 Ways a Mobile Phone Monitoring Program Can Help You Keep Your Promises

Mobile phones are an integral part of our daily routine. If I ask you what are the three things you take when you leave your home, you will likely say car keys, cell phone, and credit card. Mobile phones help us in more ways than one. They can even help you keep your promises with your folks, friends, and team mates at office. All you have to do is to install a mobile monitoring program and viola!

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How Mobile Phone Monitoring is useful ?

Keep your customer promises:

Businesses thrive on trust level with their customers. If you promise a customer to send someone over for trouble shooting, you better keep your promise to win the customer’s heart. Just use the location tracking feature of your mobile phone monitoring program to know whether your representative visited the customer at the right place on right time.

Reward your sales force for time management and hit rate:

I am not kidding you when I say you can manage your sales force remotely without having to call them several times a day. You can use the physical location tracking feature of the program to know in real time who exactly they are visiting and if there is any idle time that you need to take care of. Keep your promise of rewarding your employees based on their time management and hit rate with your customers.

Keep your employees happy by rewarding them for low communication costs:

You can promise your employees to reward them for low consumption of mobile phone quota and can even give them bonus points on their annual appraisals. Use your software to monitor their call durations, number of messages, and internet surfing to find out your best and most economical users. Reward them to win their loyalty.

Give your wife her dream gift on this anniversary:

You can monitor the internet browsing, physical location, calls, and contacts of your wife to find out her shopping interests. Combined with your knowledge about her personal taste, you will be able to figure out the best anniversary gift from one of her favorite outlets.

Take your children to dream vacation:

Make your vacation a dream vacation by announcing it in your family. Your children will browse the internet to hunt the best vacation spots on the globe. Check their web surfing and you will come up with the brightest idea for your vacations.