Apple is one of the largest and most successful companies in the world. Not only does it provide some truly amazing products, they have some very great marketing strategies to back them up. Apple doesn’t seem to be going anywhere but up, so they can teach us a lot of how they became successful. Let’s take a look at a few of the many ideas that Apple has mastered.
Design is Everything
No matter what, a product that has a very attractive design will do much better than a product that doesn’t. In any industry, all companies have competition and other businesses that provide similar services and/or products. The people who buy Apple’s products love the innovative and new designs and are big fans of Apple because of them. If Apple just made the exact same products but used a mediocre design that didn’t catch people’s attention, do you think they would still be as successful as they are? Probably not because their customers would have went to a competitors that did offer something that looks better.
First impressions are a large factor in the buyer’s thought process, usually within seconds people know if they like something or not. By designing your products we’ll, you will be able to get them interested right away. Even if you aren’t selling any physical products, you can still introduce the electronic product or service in fashion and grab their attention.
Invest Time into Content Marketing
Content marketing is a general term used to combine a lot of different marketing methods into one category. E-books, blogs, videos, pod casts, search engine optimization, social networking, and more are all considered to be parts of content marketing. Apple and many other companies have proved that this method is very effective. By getting people interested enough about the content Apple provides, the readers feel the need to go to the Apple site on their own terms. Since the potential buyer isn’t being forced to watch an advertisement or look at a pop up, they are more inclined to buy products that interest them.
Content marketing doesn’t have to cost much, and if you really wanted to, could be completely free. Although it does take some time to get started, and if you have never done it before, can take time to learn, it can bring in tremendous amounts of potential customers. Content marketing can also be used to help increase your brand, expand to new audiences, and also learn any feedback that might help you in the long run. If you have a decent size marketing budget, it would be wise to spend some of it into content marketing, the more you put in, the less work you have to do.
Connect with People and Convert them Into Loyal Fans
It isn’t a secret that Apple has a very large fan base that would defend Apple against anyone. Getting involved with your customers can yield some amazing results. It can take some time to finally get a good amount of people, but there are plenty of tools that can help speed up the process and also make it much more effective and easier. Use social networking sites, video networking sites, and other communication sites to get some profiles going and before you know it, you will have plenty of people interested in what you have to say. Before people will become loyal customers, you first have to give them something that is truly worthy of their loyalty. Apple provide their customers with new and innovative technology that is designed beautifully, which makes their customers into loyal fans that worship their products.
Once you get a good amount of people, you will start to notice that it is much easier to get more and more followers. This is because your current followers are recommending your business to their friends and also because people that see how big of a follower base you have, are automatically interested. Now that you are starting to grow, you can throw out special deals and connect with them to have them love your company even more. They will be a great resource of information as well because they will be able to provide feedback with anything they might not see as good, or they will praise you for what you are doing right. Either way, getting a good amount of supporters and connecting with them will help your overall revenue, they will market for you for free, and they will continue buying your products or services.
Give your Products or Services a Catchy Name
Having a catchy name for your services or products will allow your customers to easily remember them and also make them more enticing. Apple really made the names of their products great because everyone knows that if something starts with an I, it’s from Apple. A great example would be if you were shopping for an MP3 player, you wouldn’t call it a MP3 player, you would use the name IPod.
It can take some time to come up with the perfect name for your products, but it will pay off in the long run. Every business should take this into consideration, because it doesn’t matter what industry you are in, catching people’s attention will bring in more sales. If you are having some trouble with coming up with a name or have a few that you can’t decide on which one to use, try using a third party company to help out. They specialize in situations like yours and can even provide a focus group to let you know how well it works with consumers.